Privacy policy
Last updated: 21 October 2026
JP Listings Limited ("we," "our," "us") is a property listing platform registered in England and Wales, company number 15220516, registered office 27 Old Gloucester Street, London, WC1N 3AX. This policy explains what personal information we collect through jplistings.co.uk and our valuation tool, why we collect it, and what rights you have over it.
What we collect
If you use our listing form:
- Your name, email address and mobile number
- Your property's postcode and address
- Property details you provide: type, tenure, bedrooms, bathrooms, asking price, EPC rating and council tax band
- Photographs and a written description of the property
After you submit a listing, as part of verification:
- Photo ID, such as a passport or driving licence
- Proof of ownership, such as title deeds, a mortgage statement, a home insurance policy, or a purchase agreement
If you use our home valuation tool:
- Your email address, and the property details you enter to receive a valuation
Automatically, from anyone visiting the site:
- Your IP address, device and browser type, and the pages you visit, through cookies and similar technologies. See Cookies, below.
We do not collect payment card details or your age. We do not currently charge for listings.
Why we collect it, and our lawful basis
| What | Why | Lawful basis |
|---|---|---|
| Contact and property details | To create and display your listing, and to pass on viewing requests from buyers | Performance of a contract with you |
| Photo ID and proof of ownership | To confirm you are entitled to list the property, and to prevent fraudulent listings | Legitimate interest, and to meet our legal obligations |
| Marketing cookies and email sequences | To show you relevant advertising and send you emails about listing your property | Your consent |
| Technical and analytics data | To keep the site secure and understand how it is used | Legitimate interest |
- What
- Contact and property details
- Why
- To create and display your listing, and to pass on viewing requests from buyers
- Lawful basis
- Performance of a contract with you
- What
- Photo ID and proof of ownership
- Why
- To confirm you are entitled to list the property, and to prevent fraudulent listings
- Lawful basis
- Legitimate interest, and to meet our legal obligations
- What
- Marketing cookies and email sequences
- Why
- To show you relevant advertising and send you emails about listing your property
- Lawful basis
- Your consent
- What
- Technical and analytics data
- Why
- To keep the site secure and understand how it is used
- Lawful basis
- Legitimate interest
Who we share it with
We use the following services to run the platform. Each processes data only on our instructions:
- Supabase, which hosts our database and stores uploaded photographs and, until verification is complete, identity documents, in a data centre in London
- Resend, which sends the emails the platform generates, such as viewing confirmations
- Vercel, which hosts the website
- Ideal Postcodes, which looks up addresses from a postcode when a seller lists a property
- Mapbox, which draws the map on each property page
We do not sell your personal data. We share it only with:
- Brevo, our email platform, to send you emails about your listing and enquiry
- Meta and Google, to measure and improve our advertising. Some of this is sent from your browser and some directly from our servers. See Measuring our advertising, below.
- Our own verification team, to check ID and ownership documents
- Law enforcement or regulators, where we are legally required to
How long we keep it
- If you start a listing but do not finish it, we keep your details for up to 12 months, so we can follow up, and then delete them.
- While your listing is live, we keep your details for as long as the listing runs, plus a further three months in case you renew.
- We keep photo ID and proof of ownership only for as long as necessary to verify your listing, and delete them within 30 days of verification being complete, unless we are required to keep them for longer to meet a legal obligation.
Cookies
We use cookies and similar technologies for:
- Essential site functions, which do not require consent
- Analytics, currently Google Analytics, to understand site usage
- Advertising, currently Meta Pixel, Google Tag Manager and Google Ads, to measure and improve our advertising
Non-essential cookies, meaning analytics and advertising cookies, are only set once you give consent through our cookie banner. You can change your preferences at any time using the cookie settings link in the footer of every page.
Measuring our advertising
When you agree to advertising cookies, we also send a record of certain actions directly from our servers to Meta, as well as from your browser. This is Meta's Conversions API. We do it because browsers and ad blockers stop many of these measurements reaching us, which leaves us paying for advertising without knowing whether it worked.
The actions we report are: asking for a home valuation, listing a property, making an enquiry about a property, and creating an account.
With each one we send, where we have it: your email address, phone number, first and last name and postcode, each scrambled using SHA-256 before it leaves us, so Meta receives a one-way code rather than the detail itself. We also send your IP address, your browser type, and Meta's own cookie identifiers, which are not scrambled because they would be useless if they were.
We never send the address of the property, what it is worth, or anything written in a message or an enquiry. Scrambling data protects it in transit; it does not make it anonymous, which is why we are telling you plainly rather than leaving it under Cookies.
None of this happens unless you have agreed to advertising cookies. If you decline, or change your mind using the cookie settings link in the footer of every page, nothing is sent and no advertising code loads at all.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Correct it if it is inaccurate
- Ask us to delete it
- Restrict or object to how we use it
- Receive a copy in a portable format
- Withdraw consent at any time, where we rely on consent
To exercise any of these, contact info@jplistings.co.uk. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk, if you believe we have not handled your data properly.
Children
Our services are not directed at anyone under 13, and we do not knowingly collect personal data from anyone under that age.
International transfers
Some of the services we use, including Brevo, Meta and Google, may process data outside the UK. Where they do, we rely on the safeguards required under UK GDPR, such as the UK's international data transfer agreement or an adequacy decision, rather than any older framework.
Changes to this policy
We will update this policy as our services change, and post the new version here with an updated date.